We joined the GAC launch event in Sydney, capturing the energy and intention behind the brand’s arrival in Australia while connecting with the wider creative and automotive community. The event offered an immersive introduction to GAC’s design ethos, innovative technology, and market vision. A very compelling moment for the industry and a meaningful experience for our studio.
attending a car event in sydney australia
We collaborated with Mihan Aromatics × Kip&Co on the Soul Nectar campaign, crafting content that brought the fragrance’s sun-drenched warmth and emotional resonance to life. Our creative direction centred on embodying the scent’s mood through texture, light, and tone.
mihan aromatics soul nectar launch
We created campaign content for Bronte’s Fig line, refining the work through detailed client edits to achieve a final direction that felt warm, rich, and true to the fragrance.
content creation and collaboration
Sugar Tips engaged me to create a GRWM-style video that subtly highlighted their press-on nails, with a 12-month licensing agreement for extended usage. The challenge was balancing product visibility with a natural, non-salesy tone — and we think we nailed it (pun intended). The final result was a relaxed, aesthetic video that seamlessly integrated the product into a real-life moment, offering both authenticity and visual appeal.
sugar tips content
To celebrate Cellular+ birthday, I was brought on to create visually engaging content that captured the brand’s milestone in a fun, vibrant, and community-focused way. The brief called for six still images and one hero video over 45 seconds to be used across social platforms. The goal was to showcase the energy of the event, highlight brand personality, and create content that felt both elevated and authentic.
In addition to the original deliverables, the hero video was later licensed for paid advertising, extending its reach beyond organic channels. The final content package delivered a cohesive mix of brand storytelling and celebratory moments — tailored for both engagement and conversion.
Cellular + Birthday Content
For this natural, surf-inspired skincare brand, the brief focused on capturing close-up textures and sunlit moments that reflect their coastal, clean beauty ethos. I delivered a video of their product in natural use to align with their grounded, beachy brand identity.
little urchin product launch
Vanessa Baranovsky, Cellular+ Health
client appreciation
I specialize in content creation and full-scale video production, offering on-location filming and expert editing to build a tailored content library specifically for your brand and social media. By capturing high-quality visuals on-site and refining content by adding sounds, text, and effects—I create engaging trial reels that help attract the right audience and drive growth. All of this comes at a fraction of the cost of a traditional photographer, ensuring you get consistent, high-quality content without the luxury price tag.
on-site filming and content creation
With no set brief, the goal was to deliver elevated, visually-led video content that aligned with the brand’s bold yet polished aesthetic.
lady boss
I oversee content and website management for Aescend Aesthetics, delivering comprehensive monthly services including content creation, video production, editing, keyword analysis, scheduling, and overall marketing strategy. Since partnering with them in 2020, their brand has experienced consistent growth, and our collaboration continues to thrive.
content creation and collaboration
In addition to editing the content I film, I sometimes refine it further within the app—adding sounds, text, and effects—to test trial reels. This approach helps us analyze performance, refine our strategy, and ensure we’re attracting the right audience. Since our partnership began in 2020, their brand has been on a steady growth trajectory, and our collaboration continues to evolve.
video filming and editing
Throughout our dealings with Kell, the process has been seamless. They have an innate ability to bring our vision to life, even when we struggled to articulate it ourselves. What’s more, Kell has required minimal direction, yet has delivered an end product that perfectly represents our brand.
Importantly, they also provide solutions and education that empower us to self-manage our platforms, saving us from ongoing costs. Because of this, we trust Kell completely and are eager to continue working with them. An investment well worth making."
Jenna Brown, Aescend Aesthetics
client appreciation
Captured the timeless style of Ray-Ban sunglasses, highlighting their classic designs and versatile frames. Perfect for any occasion, Ray-Ban adds that effortless cool to every look.
ray ban social media - social media content
I had the pleasure of creating content for Gondola Getaway in Long Beach, CA, capturing the magic of a romantic date night on the water. With its serene atmosphere and stunning views, the experience truly highlights the charm of Long Beach. From the gentle gondola ride to the intimate sunset setting, the content I created showcased the perfect blend of romance and adventure, inviting couples to unwind and enjoy a memorable evening together.
gondola getaway, long beach - social media content
I had the chance to spend a day at Catalina Island, capturing its stunning views and charming atmosphere. From clear waters to cozy streets, it’s the perfect mix of relaxation and adventure. A must-visit for anyone seeking a peaceful, picturesque getaway!
catalina island tourism - social media content
UGC content - aer wellness
Recent project highlight: Peruda, a new Swiss skincare brand, approached me with just a logo, and together we transformed it into a user-friendly, informative website. My goal was to blend elegance with functionality, offering a seamless experience that would effectively communicate Peruda's brand values. Although the client has since made a few updates to the original design, you can explore the live version [here].
peruda shopify website
Just a few words how they described the website. The video also was much admired. Thank you so so much for the fabulous design and execution!"
Monica Otten, Peruda Skincare
client appreciation
For the Peruda Skincare project, I created a compelling video tailored for investors, showcasing the brand’s essence and core values. Working with unfinished products posed unique challenges, including incomplete formulations and packaging. To meet the client's request for minimal full-face visibility, I focused on highlighting the products’ textures and benefits, effectively conveying the brand's vision while navigating the constraints of the development process. The result is a visually engaging narrative that reflects Peruda’s commitment to quality and innovation.
peruda investor video
Shun Omakese Counter located in Canggu. Time-honored Edomae traditions meet seasonal ingenuity. Tue - Sun (6-11pm) 🥢
shun omakese counter resturant
Social media campaigns for Aescend Aesthetics featuring their curated selection of Understatement Underwear products.
understaTEment underwear
Aescend Aesthetics who carry the Australian perfume brand, Mihan AromaticsTM in their clinic.
MIHAN AROMATIC TM
Ember Wellness content creation. Welcome to the future of skincare; sculpt, moisturize and glow with their solid beauty bars.
EMBER WELLNESS
Still tests for LU-Goldie. An Australian sunglass brand grounded in fun, fresh & ready for anything style — just like you.
Lu-goldie
Logo design for The Vault Hair Co. Curated and designed in 2023.
the vault hair co.
Highlights of my 2021-2023 work with DMK Skin - a global skincare company providing advanced skin revision and skincare products for the treatment of all skin concerns. Based in Australia and New Zealand.
dmk skin
Still tests for Mihan Aromatics.
mihan aromatics
Website design in 2022 for a new salon, The Vault Hair Co.
the vault hair co.
Marketing campaign for Aescend Aesthetics who are a stockist of LU-Goldie.
LU-GOLDIE
Marketing Campaign for LU-Goldie in 2024.
LU-GOLDIE
Marketing Campaign for Solace, launched in 2024. A new sauna house located in Milton NSW, Australia. A feeling of emotional comfort.
solace by AESCEND AESTHETICS